It wasn't until I hit 30-something that I actually paid attention to politics. Well, that's not true. I paid attention, but I held on to a rosy naivete that what news organizations presented deserved my trust on mere face-value. Sometime in the last few years, I had a crisis of conscience. And, as a good student, I started reading. I read everything I could get my hands on from across the political spectrum. Fairly quickly, after years of considering myself to be a moderate, I realized I was a conservative.
And as I read, one element was confirmed over and over - semantics matter. Word choice matters. How we choose to describe things matters. That sentiment is explained well here.